파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
of $2,300.
By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capi
ofthe phone.
c. better designofthe phone.
d. better service.
e. better brand’s fame
For the second question: same with the answer of first one.
For the third question: a. application satisfy male.
b. design satisfy female.
c. male pay more attention to brand’s name.
d. bet
the home furnishing products market. Ingvar's innovative idea was to offer home furnishing products of good function and design at prices, much lower than competitors by using simple cost-cutting solutions that did not affect the quality of products. Ingvar used every opportunity to reduce costs,and he scraped and saved in every way possible - except on ideas and quality. Thename IKEA comes from
of product coincided well
Spencer letttering logo – Representing Coca with a unique lettering.
In 1893, first registered as trademarks
Designof bottle – Designed by young people in the United States. Excogitation after seeing tight, clinging folds of her.
Coca-Cola's brand value is already the best position is stand on the situation. These days, consumer and indus
The specialty retailer UNIQLO is the Group's mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom ac
within a certain range and areas.
b. Support and control of Franchisor
To recognize franchisees contract, Franchisees should operate sales following that franchisor make marketing plan through support and control for franchisees.
-Approval of store
-Requirements for thedesign and appearance ofthe store
-Business hours
-Restrictions on customers
-Policies for personnel management
ofthe strong body is a joke among the photo journalists who attended the War: Although the journalist dies in the battlefield,
the camera survives and tell the scene of fierce war.
4) Strikes of Canon
◎As a follower, Canon challenged by shortening life cycle ofthe
flagship product(from 7~8 years to 3~4 year).
◎Canon adopted the modern design in the body and got attention at 1
the largest shareholder at that time merged the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed thename into Sheraton Grande Walkerhill
1984. 5 Walkerhill art gallery opened
1991. 4 Sheraton Towers opened
1991. 8 Kimchi SUPEX professional research opened
1992. 2 Walkerhill duty free opened
1996. 8 The only hot spring district designation
2000
the island of Aruba. The golf course, Aruba's first, is an 18-hole par 71 championship golf course designed by the Robert Trent Jones II Group. It is the first in a new strategy by Hyatt to manage new free-standing golf courses as well as golf courses near current and new Hyatt properties.
While Hyatt has managed casinos at several of its resorts for a number of years, the company entered the